Insights and Audiences for Better Marketing
Valkyrie Ad Tech provides real time micro-targeting information to marketers by capturing data across multiple systems and providing an immediate assessment of customer’s intentions.
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Leveraging our AI systems, Valkyrie Ad Tech can provide real-time customer insights and create custom/lookalike Social Media audiences that can be used for targeting in advertising.
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Insights provided by our artificial intelligence-powered services can predict individual intentions.
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Information is continuously collected, and our proprietary AI model is trained and retrained to mimic individual users.
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Data stored for future searches – Operator can ask our AI trained model, “Tell me about customer A’s preferences and likes?” The system will provide detailed insight into customer A, based on trained information collected on that individual.
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Information collected includes but is not limited to the following: Phone number, Name, IMEI, IMSI, Facebook ID/other social media IDs, and locations visited.
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Predicts intentions of customers based on their pattern of life and pattern of interactions including pictures posted, videos shared, and locations visited.
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Historic “pattern-of-life/pattern-of-interests” are used to train AI model to predict current location and interests at that time – example: customer “A” always stops to pick up coffee every morning between 8am and 9am on commute to work, and targeted ad can have an 80% influence over which coffee shop is visited.
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Wild card search can be used to narrow down a list of users and preferences over a geographic area.
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Predicts with a high degree of certainty political affiliations and other non-public interests based on the user’s pattern of life and pattern of interactions.
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The solution is modular and integrates into other third-party data fusion systems.
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Data Collection
Continuous data collection trained by our proprietary AI model to mimic individual users.
Data Retrieval
Data storage, search, and retrieval on customer information, preferences, and likes, including nonpublic information.
Customer Insights
Pattern of life modeling and predictions.
Customer Identification
Identification of similar customers.
Behavioral Based Targeting
Targeted advertising decision-making.
Location Based Targeting
Precise geographic targeting.
Communication Preferences
Multimedia messaging.
Integration
Third-party data fusion system integration.
Customer Acquisition
Our solution can use existing client’s customer data to identify customers with similar demographic characteristics, economic preferences, and product choices for better ad targeting.
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Reach customers through targeted advertising on Facebook/Instagram and other social media platforms using our custom audience and lookalike audience ad targeting AI technology.
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We model designated market area (DMA) and compare results to current display advertising efforts via untargeted Facebook advertising.
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Client provides a list of customers in a geographic area (DMA / County) –name & address for at least 1000 customers.
We task AI customer acquisition solution to assess nearby addresses (1-2 blocks away from current customers).
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Our solution determines potential matches and categorizes lookalike customers.
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We are then able to reach prospects that align with the economic profile of the client’s target customers by finding potential customers that live near current customers.
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This is more precise geographic targeting than is afforded by Facebook controls.
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Email addresses are provided to Facebook for Custom Audience & Look Alike audience building.
Clients can test marketing campaigns for both audiences and analyze results relative to other display advertising. Our method affords more precise geographic targeting than is available via normal Facebook or Instagram advertising controls. Our system lets us target display ads on Facebook and Instagram more efficiently. Our system also provides the means to target customers directly with multimedia messaging.